July 2026 · At a glance
Executive Summary
July 2026 was the strongest month of the year for onlydeluxe.co.za. Website sessions more than doubled to 39,729 (+126.2% on June) and orders climbed to 225 (+36.4%), lifting revenue to R327,433.60 — a 2026 high. AOV held steady at R1,255.87 while conversion rate settled at 0.57% against the much larger traffic base. Google Ads had an exceptional month, posting a year-best 8.20× ROAS on trimmed spend of R17,714.61 and R145,184.48 in conversion value. Meta Business Manager rebounded sharply to a 7.28× ROAS with R107,342.80 in conversion value, while Meta Boosted returned 8.4×. Email more than doubled its revenue to R85,085.20 on 60 orders as automated flows fired strongly. SEO continued to climb — clicks +15.4% to 2,997 and impressions +5.8% to 195,180 — with organic AOV rising to R1,431.56.
Channel · Website
Website Performance
Sessions
0
Orders
0
Revenue
R0.00
Avg Order Value
R0.00
Conversion Rate
0.0%
YTD Revenue
R0.00
Jan–Jul 2026
July 2026 vs June 2026 · Key Metrics
Channel · SEO / Organic Traffic
SEO · Organic Traffic
Organic Clicks
0
Impressions
0
Organic Revenue
R0.00
Organic AOV
R0.00
YTD Organic Clicks
0
Jan–Jul 2026
YTD Organic Revenue
R0.00
Jan–Jul 2026
Jan–Jul 2026 · Organic Clicks, Impressions and Revenue
Key Takeaways
- Organic clicks rose 15.4% to 2,997 and impressions gained 5.8% to 195,180 — the recovery that began in May is now clearly compounding.
- Organic revenue jumped to R162,820.40 as organic AOV climbed to R1,431.56 — the team notes organic purchases up 86.1% and checkout starts up 82.0% month-on-month.
Recommendations
- Prioritise the August focus areas flagged by the team: cart and checkout drop-off, plus recovery of the laser and skincare landing pages.
- Work through the queued technical fixes to protect click and impression momentum, and layer structured data on top treatment pages to capture AI-overview visibility.
Channel · Paid Search
Google Ads
Ad Spend
R0.00
Link Clicks
0
Impressions
0
Conversions
0
Conv. Value
R0.00
ROAS
0.00×
Jan–Jul 2026 · Spend and Conversion Value Trend
| Month | Spend | Clicks | Impressions | CTR | CPC | Conv. Value | Cost/Purchase | ROAS |
|---|
Key Takeaways
- Google Ads delivered a year-best 8.20× ROAS on trimmed spend of R17,714.61 — pulling budgets back drove a sharp jump in efficiency.
- Cost per purchase fell to R170.33 (from R317.25 in June) on 104 conversions and R145,184.48 in conversion value — the account's most efficient month of 2026.
- The Brand and Treatments search campaigns hit their highest ROAS in recent months; Core Brands matched its conversions on lower spend at a 7.57× return.
Recommendations
- Shift budget away from the Shopping Main campaign, which ran too aggressively, and consolidate spend into the proven Core Brands and Treatments campaigns.
- With efficiency this strong, test a measured spend increase on the top campaigns to grow volume while holding ROAS above target.
Channel · Email Marketing
Email Marketing
Total Opens
0
Click Rate
0.0%
Total Clicks
0
Orders
0
Total Order Value
R0.00
Avg Order Value
R0.00
Jan–Jul 2026 · Email Revenue and Orders
Key Takeaways
- Email revenue jumped to R85,085.20 from 60 orders — roughly double June — driven largely by strong automated flows.
- The Welcome flow generated R30,787.60 and the Abandoned Cart flow R5,528.00, while Mailer 3 led the broadcasts with R26,272.90 from 19 orders.
Recommendations
- Clean and segment the list next month — broadcast open rates of 10–11% suggest a meaningful share of inactive contacts diluting engagement.
- Investigate why Mailer 2 converted only 2 orders and test stronger subject lines, offers and CTAs against the Mailer 3 template that performed best.
Channel · Paid Social
Meta Ads · Boosted Posts
Ad Spend
R0.00
Link Clicks
0
Reach
0
Views
0
Purchases
0
Conv. Value
R0.00
Jan–Jul 2026 · Boosted Posts Spend vs Conversion Value
Key Takeaways
- Boosted posts drove R26,251.70 in conversion value from R3,123.36 spend across 21 purchases — an 8.4× return, led by the Christmas-in-July carousel and Juanita Reel.
- Reach of 10,789 and 37,970 views drove 163 profile visits and 292 interactions; the Winter Skincare post was softer but still returned 5.4×.
Recommendations
- Lean into the Christmas-in-July creative angle that outperformed — replicate the carousel and reel formats for August boosts.
- Pair high-view content with a clear profile CTA to convert the 37,970 views into more profile visits and follows.
Channel · Paid Social
Meta Ads · Business Manager
Ad Spend
R0.00
Link Clicks
0
Reach
0
Impressions
0
Conv. Value
R0.00
ROAS
0.00×
Jan–Jul 2026 · Meta BM ROAS Trend
Key Takeaways
- Meta Business Manager rebounded to a 7.28× ROAS with R107,342.80 in conversion value from 70 purchases — a decisive recovery from June's 2.75×.
- The 30% Off Christmas-in-July campaign was the standout, generating R47,915.30 at an 11.93× ROAS, with Karlie 30% Off close behind at 7.12×.
- Spend held near flat at R14,748.45 while efficiency improved sharply; CPC settled at R4.07 across 2,327 link clicks.
Recommendations
- Scale the winning Christmas-in-July and Karlie promotional angles while they're converting, and refresh the softer Laser creative (1.63×).
- Maintain the full-funnel structure (broad prospecting plus BOF retargeting) that underpinned the month's rebound.
- Watch reach (77,598, down on June) — with ROAS this strong, there's room to widen prospecting audiences to grow volume.
Channel · Organic Social
Organic Social
Instagram Views
0
Reach
0
Content Interactions
0
External Link Taps
0
Followers
0
Profile Visits
0
Jan–Jul 2026 · Instagram Views and Interactions
Key Takeaways
- Instagram views held strong at 272,899 — broadly level with June and well above the Jan–Apr baseline — sustaining the elevated reach established mid-year.
- Content interactions ticked up to 1,802 (+4.6%) and the account added net followers to reach 17,080, continuing steady community growth.
- Reach normalised to 30,540 after June's year-high, and external link taps settled at 487 as the content mix shifted.
- Influencer collaborations added meaningful reach on top of owned content — five creator posts drove 69,926 additional views in July.
Recommendations
- Formalise the influencer programme — July's creator posts (Juanita, Paula, Caryn, Karlie) delivered strong incremental reach worth building into a monthly cadence.
- Convert high views into site traffic by pairing top content with a clear link-in-bio offer to lift profile visits (2,260) and link taps.
- Sustain the Reels-led format holding views above 270k, and test stronger CTAs to grow interactions further.
Year to Date · January through July 2026
YTD Overview
Across the first seven months of 2026, onlydeluxe.co.za has generated R1,909,435.21 from 1,087 orders and 168,931 sessions. July was the strongest month of the year, with a major traffic and revenue surge driven by the Christmas-in-July campaign across paid and organic channels. Google Ads posted its best ROAS of the year in July (8.20×), Meta Business Manager rebounded to 7.28×, and email revenue more than doubled month-on-month. Organic Instagram continues to average well over 270,000 views per month across the Apr–Jul period, now complemented by a growing influencer programme.
Total Revenue
R1,909,435.21
Total Orders
1,087
Total Sessions
168,931
YTD Avg AOV
R1,756.61
Year to Date · Website
Website Trend
Jan–Jul 2026 · Revenue and Sessions
Best Revenue Month
May 2026
R391,846.10 · 160 orders
Lowest Revenue Month
January 2026
R205,469.80 · 118 orders
Best Sessions Month
July 2026
39,729 sessions
Lowest Sessions Month
May 2026
14,297 sessions
Year to Date · SEO
Organic Trend
Jan–Jul 2026 · Organic Clicks and Revenue
Best Clicks Month
March 2026
3,053 clicks
Best Revenue Month
February 2026
R180,931.20 organic
Lowest Revenue Month
June 2026
R132,198.19 organic
Year to Date · Google Ads
Google Ads Trend
Jan–Jul 2026 · Spend, Conversion Value and ROAS
Best ROAS Month
July 2026
8.20× · R145,184.48
Best Conv Value Month
July 2026
R145,184.48
Lowest Conv Value Month
January 2026
R0.00 (tracking)
Year to Date · Email
Email Trend
Jan–Jul 2026 · Orders and Revenue
Best Revenue Month
February 2026
R103,066.90 · 58 orders
Best Orders Month
July 2026
60 orders
Lowest Revenue Month
June 2026
R47,431.20 · 30 orders
Year to Date · Meta Ads
Meta Ads Trend
Jan–Jul 2026 · Conversion Value (Business Manager + Boosted)
Best ROAS Month (BM)
February 2026
10.36× · R85,116.40
Best Conv Value Month (BM)
May 2026
R116,108.10 · 7.88×
Lowest ROAS Month (BM)
April 2026
1.36× · R31,598.20
Year to Date · Organic Social
Organic Social Trend
Jan–Jul 2026 · Instagram Views, Interactions and Follower Growth
Best Views Month
May 2026
584,053 views
Best Reach Month
June 2026
71,750 reach
Lowest Views Month
February 2026
145,606 views
Year to Date · Summary
YTD Summary
Key Takeaways
- The store has generated R1,909,435.21 across 1,087 orders and 168,931 sessions Jan–Jul, with July delivering the year's strongest month on the back of the Christmas-in-July campaign.
- July marked a shift back to volume alongside value: sessions surged to 39,729 and orders to 225, while revenue reached a 2026 high of R327,433.60.
- Google Ads posted its best ROAS of the year (8.20×) and Meta Business Manager rebounded to 7.28×, showing both paid channels can scale efficiency when creative and budgets align.
- Email more than doubled month-on-month to R85,085.20, and organic Instagram sustained 270k+ views while a new influencer programme added incremental reach.
- Google Ads cost per purchase fell to R170.33 and email flows (Welcome, Abandoned Cart) delivered R36k combined — automation and paid efficiency are compounding.
Recommendations
- Carry Christmas-in-July learnings into a structured August promotional calendar, replicating the winning 30%-off creative across Meta and Google.
- Protect July's efficiency gains: hold Google Ads budget on proven campaigns and refresh Meta creative before fatigue sets in.
- Convert the elevated site traffic with focused cart and checkout optimisation — the biggest near-term revenue lever given July's session base.
- Build the influencer collaborations into a repeatable monthly programme to compound organic reach.
Key Takeaways
Recommendations